Hair-care brand, OGX pack their products with exotic ingredients (such as orchid oil, coconut milk and marula oil) to help their customer make the most of what they love about their hair. OGX’s range includes shampoos, conditioners, serums and styling products.

The Problem

OGX were looking for a fresh and exciting way to drive sales and increase customer loyalty. They asked us to create a DTC e-commerce site where users could not only personalise products, but also learn more about their product range.

The Solution

To allow maximum customization, our developers created a custom WordPress theme, integrated with WooCommerce. Because OXG’s offering is constantly evolving, being able to update the site quickly and easily was key, so we hosted the site internally, enabling updates to be made efficiently and effectively.

The Result

We delivered an attractive, engaging and fully functional ecommerce site on time and on budget. Our delighted client signed-up for our monthly support package and we’ve developed a great working relationship with them, enabling us to continue to develop and deliver a range of projects for the Johnson & Johnson Group.